Commercialization Workshop

ADAPT Stage Event Type

Learning Community

Professional Development Topic

Career Exploration or Development
June 20, 2018 -
10:00am to 12:00pm


Phil Brooks
Entrepreneur in Residence, Pitt Innovation Institute


William Pitt Union, 548

Interactive Workshop

Having trouble explaining the value of your innovation? Want to know if there is a market for your idea? Don't have an idea or invention, but curious about the commercialization process? 

The Innovation Igniter program is designed to help you get introduced to the business aspects of innovation. During the two-hour workshop, we will help you clearly and confidently articulate your value proposition to both scientists and non-scientists, introduce you to the Business Model Canvas and teach you a few core concepts of the commercialization process including: establishing a value proposition, defining customer segments, understanding the process of customer discovery.

Sponsoring Entity: 
Pitt Innovation Institute
Event URL: 
Target Audience: 
Graduate Students (All)
Graduate Students (Master’s)
Graduate Students (Doctoral)
Medical Students